Color Yourself In!
Color Yourself In! It’s noisy out there! And every business wants to get noticed. We’re living in an “overcommunicated” society. Consumers are on information overload. That’s what marketing gurus, Al Ries and Jack Trout, told us 25 years ago. And that was before the Internet and Blackberries and Podcasts. So how can you grab the attention of your audience? Ever wonder why the telephone companies use frogs and dimes and monkeys and beavers and geckos in their ads? Why? Because you can’t SEE phone service. We have to learn to create a visual when we speak, so that people can...